Jaap Veldkamp is the Global Head of HR Analytics at ABN AMRO, a leading bank in the Netherlands. Within ABN AMRO, Jaap is responsible for various areas, including advanced analytics, strategic workforce management, data management, survey management, and dashboarding. He also co-chairs the people analytics network in the Netherlands, where he fosters collaboration and knowledge sharing among professionals in the field. With his strong analytical mindset and deep understanding of HR practices, Jaap is driving the use of data-driven insights to optimize HR strategies and contribute to organizational success.

Jaap's passion for his job stems from his genuine belief in the power of making HR more evidence-based and data-savvy. It allows for more informed and objective decision-making, reducing biases and even providing personalized analytics to employees. He sees the potential to unlock hidden patterns that can go unnoticed in the absence of data-driven approaches. A more evidence-based and data-savvy HR will bring immense benefits to both the organization and its employees.

ABN AMRO Bank is the third-largest Dutch bank, with more than 25.000 employees. It has a rich history dating back to 1824. As one of the largest banks in the Netherlands, ABN AMRO offers a wide range of financial services to individuals, businesses, and institutional clients. ABN AMRO is known for its strong focus on sustainability and responsible banking practices.